Media, Visual and Social Communication
Media, Visual and Social Communication (Bachelor's degree program)
Level and Type of Studies: Bachelor's degree, full-time, conducted in English (tuition-based)
Programme description:
The Media, Visual and Social Communication programme integrates theoretical foundations with practical skills in the fields of media, communication, and marketing. The curriculum includes theoretical classes, practical workshops, and research projects, placing a strong emphasis on active learning methods such as case studies and simulations. Students have the opportunity to utilise modern technologies, including artificial intelligence (AI) tools, which equips them with the necessary competencies to effectively operate in a rapidly changing professional environment.
Students gain comprehensive knowledge of advanced design, data analysis, and project management. The programme also provides experience working with various tools and technologies used in the media and communication industry, including digital platforms and social media management software.
Graduate profile and career opportunities:
Graduates of the Media, Visual and Social Communication programme are thoroughly prepared for careers in the dynamic fields of media and communication. Their competencies include:
- managing the creative vision of projects.
- creating and managing content as copywriters or content managers, paying attention to various forms of text, from advertisements to blogs.
- utilising AI to optimise communication strategies and campaigns.
- managing projects, including event organisation, enabling effective planning and execution of diverse initiatives.
- creating visual elements that enhance textual content and online marketing activities.
- developing and analysing marketing strategies and campaigns based on insights and AI analyses.
- managing social media profiles and using AI-based tools for content planning and campaign effectiveness assessment.
- building and maintaining the image of brands and public figures through strategic communication, media relations, and PR techniques.
The Media, Visual and Social Communication programme offers an ideal path for individuals seeking to develop their careers in creative and innovative areas, effectively combining theoretical knowledge with practical skills and modern communication technologies.