Dr Piotr Cyrek

Contact details

  • phone: 17 872 16 22
  • e-mail: piotrcyr@univ.rzeszow.pl
  • address: street M. Ćwiklińskiej 2, 35-601 Rzeszów, room D-316


  • Economics of trade in commodities
  • Strategies of enterprises at European Union market
  • Economics of European Union markets
  • Sustainable development of regional economy
  • Multifunctional development of local economy
  • Local product at global market
  • Economics and organisation of tourism
  • Techniques of service sale
  • Techniques of financial service sale
  • Creation of customer relationships at financial services’ market
  • Consumer protection

Scientific Intrests

  • retailing  L1, L2, M2, M3, L81, D21, D22
  • efficiency of marketing strategies in retail trade enterprises L1, L2, M2, L81, M3, M30, M31, D21, D22
  • role of human resources in gaining competitive advantage by enterprises M12, M5, D21, D22
  • interpersonal skills of personnel M12, M5
  • negotiation techniques D83, D86
  • economical and other conditions of clients’ purchasing behaviour D1
  • clients’ attitude to changes in retailing D1

International visits

  • 31.01.2011–04.02.2011 – study visit – University of Huddersfield, The Business School, Huddersfield, United Kingdom.
  • 28.09-02.10.2014 – visit to the European Parliament in Brussels at invitation of Member of the European Parliament Tomasz Poręba. The time spend during the visit enabled to recognize a practice of the Community institutions’ functioning. An appointment with Polish Representatives at the European Parliament constituted valuable opportunity to discuss essential socio-economic issues.

Membership in associations:

  • Since 2010 year – member of  Polish Economic Society.
  • Since November 2010 year – member of management board of branch of Polish Economic Society at Faculty of Economics, University of Rzeszów.
  • Since 2016 year – member of Polish Scientific Marketing Society.

Cooperation with business units

  • 01.04.-30.09.2013 year – placement in enterprise F.P.H.U. ZEMBROŃ” within project „Staż Sukcesem Naukowca” that was realized by Poznański Akademicki Inkubator Przedsiębiorczości, with the result in a form of project of innovation prepared for the company.

Awards and prizes:

  • Awarded by Laur Studentów UR - „Przyjaciel studentów na Wydziale Ekonomii” in 2013 year.
  • Three times awarded in plebiscite „Super Wykładowca” that was organised by newspaper „Super Nowości” and magazine „Ludzie Sukcesu” (2011, 2012 and 2014 year).

Selected publications