Media, Visual and Social Communication
Field of study – Media, Visual and Social Communication (studies conducted in English – tuition-based studies)
Level of the qualification– first-cycle studies (Bachelor’s degree programme)
Mode of study – full-time studies
Profile of education – general academic
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Compulsory subject taken into account in the recruitment process
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English – required and can be demonstrated either by passing the basic or extended level of the written final secondary school exam in English, or, alternatively, by achieving a passing result in any A-level exam (or an equivalent international secondary school exam conducted in English). This confirms that the applicant has the required level of English language proficiency. |
Points converter
Secondary school graduation exam (‘Matura’) results*:
Basic level
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Additional subject |
Polish or a foreign language (other than English) at a basic or extended level in the written part of the final secondary school exam. For candidates with A-level exams, any additional A-level (other than the one used to meet the English language requirement) may be recognized as an additional subject |
*Additional admission criterion for foreign applicants – the result of an entrance examination assessing knowledge required to commence studies.
ATTENTION – FOR FOREIGN APPLICANTS
Entrance examination to assess the knowledge required to undertake studies
Foreign nationals applying for admission, on the basis of a document issued abroad that does not constitute a document confirming eligibility to apply for admission to higher education referred to in Article 326a(1) of the Act on Higher Education and Science (this does not apply to persons holding a diploma issued in EU, OECD or EFTA countries* + IB, EB, Ukraine and China – applicable exclusively to the Gaozhong certificate), are required to take an examination assessing the knowledge necessary to undertake studies in a given field, level and profile of study.
*Member states of the EU, EFTA and OECD: Australia, Austria, Belgium, Bulgaria, Chile, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Greece, the Netherlands, Spain, Ireland, Iceland, Israel, Japan, Canada, Colombia, Costa Rica, South Korea, Liechtenstein, Lithuania, Luxembourg, Latvia, Malta, Mexico, Germany, Norway, New Zealand, Poland, Portugal, Romania, Slovakia, Slovenia, Switzerland, Sweden, Turkey, the United States, Hungary, the United Kingdom, Italy.
Exam confirming the knowledge necessary to undertake studies
Exam Scope:
- Models of Communication
- Basic definitions and functions from Sociolinguistics
- Basic techniques and concepts from visual design principles and visual communication
- Current trends and issues in digital and social media communications
Time: 40 minutes
Form: An online (MS Forms) Test with 18 closed (multiple choice) questions and two open questions (brief note/explanation on a given topic)
Examiner Dr Magdalena Trinder – Faculty Admissions Panel for the Media, Visual and Social Communication programme, contact: communication@ur.edu.pl
Reading guide - all positions available in open access Bandyopadyay, S., & Rishi, B. 2025. Social Media Marketing: Trends and Challenges. [in] Contemporary Issues in Social Media Marketing, pp. 7-21. Routledge. Baran, S. 2010. Introduction to Mass Communication: Media, Literacy and Culture. Mcgrawhill [Chapter 1]
Edwards, J. 2013. Sociolinguistics: A very short introduction. Oxford [Chapter 1] https://doi.org/10.1093/actrade/9780199858613.001.0001
Kimball, M. 2013. Visual Design Principals: An Empirical Study of Design Lore. [in] The Journal of Technical Writing and Communication, 43(1), pp, 3-41. https://doi.org/10.2190/TW.43.1.b