Professor Wiesława Kuźniar
Contact details
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telephone: 17 872 16 15 or 17 872 16 01
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e-mail: wkuzniar@ur.edu.pl
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address: ul. M. Ćwiklińskiej 2, 35-601 Rzeszów, Office: D1-311
Position
Functions
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Head of the Department
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Vice-Dean for Student Affairs and Education
Teaching experience
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Fundamentals of Marketing
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Territorial Marketing
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Seminar
Thematic scope of research
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Consumers on the market and factors shaping their attitudes and behaviours, with special attention given to consumers’ engagement in the process of co-creating product’s value
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Marketing activity of territorial units in the context of local and regional development, with special attention given to rural areas being attractive from tourist point of view
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JEL Codes: M30 , R58, L30, L83,
Completed grants
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Post doctoral grant: Obszary aktywności marketingowej jednostki terytorialnej i ich oddziaływanie na rozwój turystyki wiejskiej (Areas of marketing activities of a territorial unit and their impact on development of rural tourism on the example of Podkarpackie province) - a grant funded by Ministry of Science and Higher Education – project managed by Dr. W. Kuźniar. Realization period 2010-2012.
International activity
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Study visit in frames of the programme „Budowa potencjału dydaktycznego Uniwersytetu Rzeszowskiego na poziomie europejskim” UNIVERSITY OF DERBY Business, Computing and Law Faculty The Derbyshire Business School, 24.09.2010-01.10.2010.
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Didactic workshops, The Vienna University Economics and Business, Institute for International Economics and Development Department of Economics, Austria, 19-23.10.2015.
Functions and activities in scientific bodies
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Expert in Institute of Management and Quality Development (Instytyt Zarządzania i Rozwoju Jakości) in Katowice,
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Chapter member of All-Poland Contest for Quality Mark „Przyjazny Urząd” 2015.
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Membership in societies and scientific organizations:
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member of Polish Sceintific Society of Marketing (Polskie Naukowe Towarzystwo Marketingu),
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member of Polish Economic Society (Polskie Towarzystwo Ekonomiczne),
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member of Podkarpackie Association of Organization and Management (Podkarpackie Stowarzyszenie Organizacji i Zarządzania)