Overall aims

The Media, Visual and Social Communication program aims to equip graduates with the skills and knowledge necessary for a smooth transition into the workforce, tailored to employer needs and workplace dynamics. The curriculum's broad scope includes a blend of communication, media, and design subjects, structured to foster comprehensive professional growth in these interconnected fields:

  1. Communicative Competence Development:
    • Specialized English Usage: Prepares for international work environments.
    • Rhetoric and Persuasion: Builds persuasive communication skills.
    • Communication Theory: Offers foundational understanding for various social interactions.
    • Verbal & Non-Verbal Skills: Improves readiness for diverse workplaces.
    • ICT Proficiency: Ensures fluency in modern digital communication tools.
    • Social Psychology & Linguistics: Enhances understanding of human behavior and language.
  2. Media Skills Enhancement:
    • Digital Media Literacy: Introduces various digital media types.
    • Marketing & Advertising: Readies for marketing and promotional campaign work.
    • Social Media Impact Analysis: Explores cultural impacts of social media.
    • Digital Content Creation Principles: Discusses fundamental concepts.
    • Media Ethics & Copyright: Emphasizes responsible media practices.
  3. Design Skills Development:
    • Graphic Design & Multimedia: Merges theory with practical application.
    • Professional Content Workshops: Prepares for professional content creation.
  4. Practical Skills Cultivation:
    • Project Management: Teaches management across disciplines and professional contexts.
    • Advanced Writing Workshops: Refines language use for idea presentation.
    • Capstone Diploma Project: Integrates and applies three years of course learning.

This program is meticulously designed to create well-rounded professionals capable of navigating and contributing to the dynamic sectors of communication, media, and design.